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Horticultura_del_Sureste

Horticultura del Sureste: Organize to grow, digitize to decide

Managing hundreds of hectares takes more than growing well. It takes understanding costs, time, and profitability. At Horticultura del Sureste, that reality became clear as the operation grew in size and complexity.

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"It's an agile, intuitive, and simple tool."

Israel Martínez, CFO of Horticultura Del Sureste SL

SOBRE

Horticultura del Sureste

Located in southeastern Spain, Horticultura del Sureste manages hundreds of hectares dedicated to vegetable production, with crops such as lettuce, courgette, pepper, broccoli, melon, and watermelon.

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Definições - Plantação (Colored) copy
1 Farm
Hecares digitalizados
400 hectares
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Vegetables
CASE 1 | PRODUCTIVITY AND GROWTH

Managing hundreds of hectares with organized information

Turning operational complexity into structured farm management.

PROBLEM

The Challenge

Before implementing Wisecrop, the farm faced several operational challenges:

Difficulty tracking activities by crop

Difficulty tracking activities by crop.

Difficulty analyzing costs by crop

The information available didn't allow a clear understanding of how much it cost to produce each crop, making it hard to assess its real profitability throughout the campaign.

Lack of an integrated view of the farm

Without a centralized platform, tracking the operation in real time became more difficult

Wisecrop helped us digitize part of the field work and reduce paper use.
Israel Martínez
CFO of Horticultura Del Sureste SL
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HOW WE SOLVED IT

The Solution

With Wisecrop implemented, they began consolidating the logging of farming activities, inputs, and operations on a single platform, accessible to both field teams and management.

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Horticultura 2
Better coordination between teams

Shared information allows tasks to be aligned between field supervisors, technicians, and management.

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Comparison across growing seasons
The farm now operates with methodologies and control comparable to large agricultural organizations.
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Structured foundation for further digitalization

Organizing the data creates the conditions to introduce new tools and analyses in the future.

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More rigorous analysis of crop profitability
Consolidated information provides a better understanding of the real cost of each crop.
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  • Horticultura 3
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IMPACT

The Results

30 users
active

across different areas

- 120 hours
administrative work

per year

+ Visibility
into the profitability

 of each crop 

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