menu toggler open
Menu close
en
Cerejorange

Cerejorange shows how to turn data into strategic decisions

Inspired by tradition and guided by innovation, Cerejorange practices responsible farm management in Fundão, where quality, sustainability, and technology come together to ensure solid, sustainable growth.

IMG_20190808_190107_864-1

20%

water savings

30%

reduction in chill hours
ABOUT

CEREJORANGE

Located in Fundão, the farm covers 38 hectares dedicated to fruit growing, split between peach, cherry, and quince trees.

UP Atalaia Filipe Costa2

Definições - Plantação (Colored) copy
1 Farm
Hecares digitalizados
38 hectares
ic_fruto_cereja@4x
Cherry
pessego
Peach
marmelo
Quince
CASE 1 | FIELD VISIBILITY

Less water, same productivity – smart irrigation

Through continuous soil moisture monitoring, Filipe was able to substantially reduce water consumption in his orchards, especially in the peach trees, without compromising productivity.

PROBLEM

 The Challenge 

Before Wisecrop, Filipe faced some obstacles:

Not knowing the soil's water status

Irrigation decisions were based on empirical experience, without data indicating actual water needs.

Risk of wasted water and energy

The lack of monitoring led to excessive or poorly distributed irrigation, impacting costs and sustainability.

Lack of indicators to optimize irrigation

Without reliable data, it was impossible to adjust irrigation duration and frequency, especially in years of greater climate demand.
This information is crucial to help us make decisions, both day-to-day and for planning.
Filipe Costa
Farmer
462855814_8662862660423843_4927200762078248510_n
HOW WE SOLVED IT

The Solution

We implemented soil temperature and moisture probes for continuous monitoring.

Schedule a demo
Balanço Hídrico Filipe Costa
Reduced risk of leaching

Prevents excess irrigation and nutrient loss below the root zone.

Captura de ecrã 2025-08-04 1115291
Custom thresholds set per plot

Making it simple and intuitive to know the soil's moisture status.

Captura de ecrã 2025-08-04 1144442
Intuitive visualization of irrigation data
Through accessible charts and reports.
WhatsApp Image 2024-12-02 at 09.11.48 (1)
Comparative history of irrigation campaigns
Allowing trends to be assessed over the years.

IMG_20210701_154359
Solid foundation for certifications and audits
By providing automatic, reliable records.
  • IMG_20200811_161031
  • IMG_20190808_203228_224
  • IMG_20230728_115413
IMPACT

The Results

- 1 000 m³ / ha
water consumption

in one year

- 20 %
water consumption

while maintaining productivity

- 2 000 €
energy cost

estimated 

CASE 2 | FIELD VISIBILITY

Monitoring chill hours to ensure productivity

By tracking accumulated chill hours, Filipe makes informed decisions about variety selection and orchard planning, mitigating climate risks and ensuring profitability.

PROBLEM

The Challenge

Before digitalization, Filipe faced several obstacles:

Lack of chill hour data

Without accumulated data, it was difficult to accurately track the timing of dormancy break in the cherry trees.

Variety selection

Without concrete indicators, introducing or replacing varieties was based on assumptions.

Ineffective medium-term planning

Orchard management didn't reflect recent climate reality, which compromised future productivity.
There's been a noticeable trend in recent years of a gradual decrease in chill hours, and this information helps us plan better when we need to renew parts of the orchard.
Filipe Costa
Farmer
462855814_8662862660423843_4927200762078248510_n
HOW WE SOLVED IT

The Solution

A weather station was installed that, using air temperature data, allows precise calculation of accumulated chill hours.

Schedule a demo
Horas Frio Filipe Costa
Greater reliability in calculating bioclimatic factors
Namely chill hours, adapted to the local reality and the farm's microclimate.
IMG_20190808_183651_151
Phenological stage forecasting
Supporting predictions for bloom and other critical stages.
IMG_20200811_145855
Support for variety selection
Reliable information to decide when to replace aging or poorly adapted plots. 
Temperatura Filipe Costa
Comparative history of previous years
Identifying trends of decreasing or increasing accumulated chill over time.
IMPACT

The Results 

- 30 %
chill hours

 between campaigns 

+ 20 %
bloom effectiveness

estimated 

+ 15 %
phenological forecast accuracy

 estimated 

wisecrop_help
MORE SUCCESS STORIES

 How Wisecrop Helped Other Customers 

Vinha Bacalhoa
Success Story

Bacalhôa preserves its vineyard legacy while driving innovation

Thanks to Kiosk, Bacalhôa gained speed, clarity, and confidence in its data, turning a repetitive task into an intuitive and efficient process.

Explore story
Código QR
Case Study

Duck River ensures traceability with simple but real-impact technology

Technology transformed the operation of one of the country's largest agricultural producers, ensuring full traceability, efficiency, and real-time data.

Explore story
Colhedor maça
Success Story

Espírito da Maçã de Montanha increases efficiency with Wisecrop

With Wisecrop's data collection system, Ricardo gained more control, better team performance, and more informed decisions.

Explore story